As of yesterday afternoon, less than 24 hours after it was made available for pre-order, Apple’s iPhone 4 has been completely sold out. Altogether, Apple and its partners took pre-orders for more than 600,000 iPhone 4s. You can still pre-order the device from Apple’s online and retail locations, but you won’t receive it on launch day, June 24.
AT&T is still trying to resolve its system-wide issues today. The company has ordered a temporary suspension of iPhone 4 (and the new $99 iPhone 3G S 8GB version) pre-orders today to fulfill its current orders, according to a statement by AT&T:
iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.
Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
Despite major issues with AT&T’s online system throughout yesterday — which necessitated multiple order attempts, and for some even led to a major security breach — iPhone 4 still sold out faster than any previous iPhone. Had AT&T’s online system worked properly, iPhone 4s could have potentially sold out even earlier.
Customers who pre-ordered after 4:30pm Eastern on Tuesday were told that they would receive the device on June 25 or later. Later last night, Apple changed the expected shipping date for iPhone 4 in its store to July 2 — more than a week after its launch day. If you’ve failed to pre-order by this point, your only option is to camp out at an Apple or AT&T store on launch day, where iPhone 4s will be sold on a first-come, first-serve basis.
Don’t miss MobileBeat 2010, VentureBeat’s conference on the future of mobile. The theme: “The year of the superphone and who will profit.” Now expanded to two days, MobileBeat 2010 will take place on July 12-13 at The Palace Hotel in San Francisco. Register now. Tickets are going quickly. For complete conference details, or to apply for the MobileBeat Startup Competition, click here.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more