Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more

The tagline for Apple’s latest version of its wildly popular smartphone, iPhone 4, read “This changes everything. Again.” As far as the line outside the Stockton street store in downtown San Francisco goes, things don’t really change from one Apple product launch to another.
This time seemed like a replay of the iPad launch in April, as people lined up for the moment the doors opened, at 7am.

TV crew at the iPhone 4 launch

Press and TV showed up, as usual.

Dale Larson, first guy in line for iPhone 4

Dale Larson, first guy in line, was having lunch in Belize yesterday. Today, in line for the iPhone 4 on Stockton street.

Line for the iPhone 4

The line was longer than the one for the iPad. At 8am the iPhone 4 line snaked around three sides of the block, from Stockton to O’Farrell, and down Powell street, 60 feet from the corner of Ellis.

Apple staff at iPhone 4 launch

As usual, Apple staff, donning blue T-shirts, welcomed customers into the store with applause. “The Lemmings are coming!” said a man on the street at the sight of Apple store employees descending the stairs.

First guy out of the store with an iPhone 4

First man outside the store with an iPhone 4.

Dale Larson with his new iPhone 4

Dale Larson walking out of the Apple store, carrying his new iPhone 4.

Apple fan gets his iPhone 4

Apple fan (note the tattoo) gets his iPhone 4 and enjoys a moment in front of the press.

Shooting the paparazzi with an iPhone 4

And the tables have turned, as a man uses his iPhone 4 to take a shot of the “paparazzi.”

[Photos by JP Manninen]

Don’t miss MobileBeat 2010, VentureBeat’s conference on the future of mobile. The theme: “The year of the superphone and who will profit.” Now expanded to two days, MobileBeat 2010 will take place on July 12-13 at The Palace Hotel in San Francisco. Register now. Tickets are going quickly. For complete conference details, or to apply for the MobileBeat Startup Competition, click here.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.