Here’s the latest from VentureBeat’s Entrepreneur Corner.

Should you pay to trademark your product or service? – Trademarks protect your company’s service or product, but can cost thousands of dollars. Attorney Curtis Smolar notes, though, that you may be able to get the same protections without paying anything at all.

Key employee attributes for startups – Speed is life in the startup world – and some people assume this means you need a young staff. Steve Fredrick, general partner at Grotech Ventures, argues otherwise, noting experienced workers eliminate the need for on-the-job training and eliminate rookie mistakes from the equation.

Is the sky falling or are we entering a golden age? – While the news from Wall Street couldn’t be more dire, venture capitalist Jeff Bussgang says the story in the startup world is vastly different. Despite the doomsayers, he believes the conditions are right for one of the richest times in the technology sector’s history.

5 reasons today’s entrepreneurs are taking the plunge – More than 1 million people launch startups every year – and the number seems to be rising. Clate Mask, author and cofounder of InfusionSoft, runs down five reasons people are leaving the corporate world.

Innovation can be learned – While innovation is often thought to be a skill that only a rare few possess, Josh Makower, CEO of ExploraMed, argues in this Entrepreneur Thought Leader lecture given at Stanford University that it’s something everyone can do, if they’re properly trained.