eduPath is one of 20 promising startups included in the MobileBeat 2010 Startup Competition, and is in the running for one of two coveted Tesla Awards.
It seems like yesterday my parents made me take an SAT test preparation course, which can be summed up in two words: expensive and boring. Looking to bring SAT test prep to the 21st century, mobile startup eduPath is launching its TouchPrep application series available for the iPhone, iPad and iTouch.
The company’s mobile applications offer a full range of test prep sections for both the SAT and LSAT tests. The test sections match the traditional test formatted sections, including critical reading, sentence completion, SAT math and vocabulary. The idea is that by connecting with students through mobile devices, it allows them to complete these sections whenever, wherever. A student, for example, could do the SAT math section during his 30 minute bus ride to school in the morning.
SAT and LSAT prep is a crowded space. There are several established companies, including Princeton Review and Kaplan, as well as online companies, Knewton and Grockit also working on similar things. Still, eduPath feels like it could be a partner to the traditional services rather than a competitor.
The startup doesn’t yet seem to have a set revenue model, but noted that many of the apps will be free with additional content available through in-app purchases. Total costs for a full test prep course will be around $50, a very reasonable price compared to traditional test prep courses ranging from $900 to $1,400.