Here’s the latest action:

Old Spice, revealed — The masculine fragrance company has been all the rage the last couple days as it’s been posting humorous YouTube videos of its sexy spokesman responding to questions asked via Twitter. Now Marshall Kirkpatrick of ReadWriteWeb is taking a behind-the-scenes look at the advertising win.

More car brands sync with Google Maps
— Google Maps’ service that allows you to send driving directions directly to your car so that they are there waiting for you is gaining momentum, with now more than 20 car brands around the world offering these capabilities.

March of the super-seedsFred Wilson, author of the AVC blog, takes a closer look at all the buzz that super seed funds are going to start gaining momentum now that most venture capitalists are interested in more capital-efficient plays.

Hulu Plus lands on PlayStation 3 — The premium version of the video site, called Hulu Plus, is now available through PlayStation 3 for a monthly subscription fee of $9.99.

Amazon beefing up MP3 store — The major online retailer seems to be onboarding a bunch of new employees to work on its music tools, perhaps indicating that a major relaunch is in the works? TechCrunch thinks so.

Taking your thermostat solar Solar inverter company Enphase Energy has unveiled its Environ Smart Thermostat, which allows people who own rooftop solar panels to monitor their performance from one device that also controls their heating and air conditioning.

Twitter CEO’s days might be numbered — Ev Williams may soon lose his post as CEO of the popular micro-blogging site, according to a long analytical piece on Valleywag. Apparently there’s an internal struggle going on at the company as it reshapes its brand.

Google tests multiple sign-ins — The search giant tested out a feature today that would allow you to be signed in on multiple Google accounts within the same browser at the same time. Check out the results on the Google Operating System unofficial blog.