Jeremy Lewis, chief executive of Big Fish Games, is turning out to be quite the ladies’ man.
Lewis’ company continues to target its casual games at women as it announces today a partnership with Woman’s Day magazine. The Seattle casual game company has also locked in game-related partnerships with Harlequin Romance and People.com.
Under the deal, Big Fish Games will provide games for WomansDay.com web site visitors. Announced at the Casual Connect game conference in Seattle, the deal gives Big Fish Games access to the audience of Woman’s Day, the fourth-largest magazine in America. The readers of Woman’s Day will have access to Big Fish Games’ catalog of more than 2,500 games. Those titles include casual brands such as Mystery Case Files, Drawn, and Hidden Expedition. More than 2 million games are downloaded each day on Big Fish Games’ web site, and it announced yesterday that more than 1 billion titles have been downloaded since Big Fish Games was started in 2002.
The magazine has an audience of 24 million women, most aged 25 to 65. Big Fish Games has a network of more than 500 third-party game developers who create games that are distributed on Big Fish Games’ network.
Big Fish raised $83 million in a first institutional round of funding in September, 2008, from Balderton Capital and General Catalyst Partners. Popular titles include Flux Family Secrets: The Rabbit Hole, Dream Chronicles: The Book of Air, and Golden Trails: The New Western Rush. Rivals include Electronic Arts’ Pogo.com and Real Networks’ GameHouse division.