Kevin Butler
Kevin Butler, VP of Telling You What Your Living Room Looks Like

Kevin Butler, the fast-talking, snarky faux Sony Vice President from PS3 commercials, came on stage to give an epic, rallying speech to the crowd during Sony's E3 2010 conference. One quote that’s particularly stuck with the Internet (defined as Twitter, game news sites and blogs) is, “Gaming is having a huge TV in a tiny one-room apartment.”

Initially, I thought, wow what a cool, poetic way to describe gaming. And then my brain switched on, and I realized, hold on there, buddy, you just made some gross assumptions about my lifestyle.

I mean, picture it. The tiny one-room apartment and big-screen TV.

It’s dark, cluttered and lonely, right? Don't you get the feeling there aren't any windows? And why do I live in a one-room apartment in this instance? Is it because I spent all of my rent money on Playstation Move? Don’t I have any friends over playing games with me in that apartment? Why are you assuming these things about the way I play games?

All of a suddent that quote wasn’t as chic and awesome as it originally sounded. I don't think KB exactly meant it like that, but what do you think about this quasi-poetic quote?

Meghan Ventura is senior editor/social media coordinator at, and writes about Japanese video games and culture at her blog, KanjiGames.She forgot to post this article in a timely manner. Please forgive her.

She doesn't hate Sony or anything like that. She likes KB, too (So calm down, fanboyz).  He's charismatic, hilarious, and one of the best things that could've happened for Playstation's marketing. In fact, they're friends on Twitter, so it's cool. Follow Meghan at @meghanventura.