RPI, a company that prints custom photo products, today announced it secured a $5 million round of funding from Huntington Capital. The funding will be used to introduce new services like merchandising programs and brand owner opportunities according to the company’s announcement.

RPI prints photo books as well as greeting cards, invitations, calendars, notebooks, posters, and pretty much anything else you can think up. All products can be customized and mass-manufactured based on a 14 step process and patent-pending software. The company provides an online portal so that customers can log in and see where their print job is in the process.

While there are numerous companies that will print a customized photo or album, including West Sky Promotions or Promopeddler.com, RPI appears to target brands looking to place a larger order. The company prices are about 40 percent of the photo printing products industry, according to its website. Working with partners like Walgreens, Snapfish or TinyPrints, RPI develops, manufacturers and delivers customer orders, including posters, cards or books (pictured above) to customers, according to Xconomy.

Huntington Capital’s Tim Bubnack will join RPI’s board of directors.