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Mumbai, India-based Zapak will become the leading marketer and payment partner for Hong Kong-based 6waves’ games in the Indian market. Zapak will bring 6waves games such as Mall World, which has more than 5 million users, to Indian gamers.
The deal illustrates how social gaming is becoming a worldwide phenomenon, not just something happening in the more mature Internet markets of China, Japan, Europe and the U.S.
Zapak will create a Zapak Social channel on its portal and display the 6waves games there. Zapak will integrate payment options such as credit cards, net banking, and Zapak’s own virtual currency to facilitate virtual item purchases in the 6waves games. 6waves has more than 20 games on Facebook with more than 17 million monthly active users, according to AppData. Zapak has more than 7 million registered users.
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