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LinkedIn today announced it’s acquiring recommendation technology company mSpoke for an undisclosed amount. The acquisition will help LinkedIn provide its members with more relevant insight from professionals, according to the company’s announcement.
mSpoke, a Pittsburgh-based company founded in 2002, has developed what it calls an adaptive personalization engine which combines machine learning technology with consumer input to constantly update algorithms that deliver the most relevant content, advertising, and products.
The company also created a RSS feed filtering tool called FeedHub, which is currently down for maintenance. The tool lets users filter specific content from a set of choicen sources.
With social networks like LinkedIn continuing to grow, its members may be finding it hard to spot relevant content among the site’s 75 million-plus users. So a technology like mSpoke would make it easier for members to find relevant news, groups, or contacts.
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