Netpulse, a maker of touch screen displays for exercise equipment, has raised $2 million in equity,according to a filing with the SEC. The San Francisco-based company launched its entertainment platform at New York Sports Clubs in March, after raising $3.1 million in its first round of funding last October. Founded in 1993, the company was started by Intuit co-founder Tom Proulx and is backed by DFJ Frontierand Javelin Venture Partners.

Netpulse’s displays offer consumers live HDTV, on demand music videos and iPod connectivity. Twitter and Facebook will soon be available as well. Netpulse users also have access to personalized workout data, which they can tap into both online and from any gym with Netpulse displays, and the company promises advertisers the opportunity to reach affluent consumers with highly targeted ads while they exercise.