Dragon Quest is one of the most marketed — and yet underrated (in the U.S.) RPG series ever made. My guess is that, in some obscure Japanese grocery store, a roll of toilet paper featuring Slimes, Dracky's and Golems is sitting in the corner. In that fine tradition comes these cute cell phone key chains from Strapya [via Tiny Cartridge]:

DQ1

At only $10.50 each, these things are bound to sell out quickly. Here's hoping the upcoming Wii installment is popular enough for a second round of key chains, so they will release more characters and I can finally get my hands on an Erdrick toy!