Google (which has been emphasizing its display efforts recently), Gannett-owned PointRoll, and others offer rich media ad builders, but Oggifinogi said it’s the only company that integrates interactive ads with “real-time bidding” systems, where each ad impression is priced and purchased separately. Those systems are gaining support as a way to lower costs and give advertisers the opportunity to tweak their campaigns and ads as needed.
Greycroft Partners led the round, while iNovia Capital, Contour Venture Partners, individual investors also participated. In the funding press release, Greycroft partner Ian Sigalow says, “Oggifinogi allows advertisers to embed any functionality inside a standard ad unit –- from video to fully-interactive websites –- and the campaigns can be built in hours instead of weeks.”
Bellevue, Wash.-based Oggifinogi says it has created ad campaigns for more than 100 brands. You can see sample ads at the company’s website.
Oh, and if you’re wondering where the odd name comes from, TechFlash has the answer: “The name derives from two Italian words — Oggi which means ‘today’ and the slang term Finogi which translates to ‘finish what you start.'”