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LG played the internet like a fiddle today when its VP of marketing, Chang Ma, told the Wall Street Journal that its upcoming Android Optimus tablet “will be better than the iPad.”
Clearly, this man is a marketing genius. What better way is there to get the word out about its device — which we initially caught word of in early July — than saying it’ll be better than a highly successful Apple product.
Surely none of the other hardware manufacturers preparing Android tablets — which at this point includes Asus, Acer, and Dell — actually think their devices stand a chance against the iPad. LG, through its complex oratory jiujitsu, has declared itself the next king of tablets — despite the fact that we know practically nothing about the Optimus tablet.
All we have to go on now are vague promises. “It’s going to be surprisingly productive,” Ma said. Users will be able to write documents, edit video, and it will have some “high-end features and new benefits” with a productivity bent.
He reiterated the sentiment of many iPad critics who deride the device as something primarily meant for content consumption, rather than productivity. But while I would agree that the iPad isn’t an ideal productivity device, nothing about LG’s Optimus tablet seems to be any more productive. iPad users can already create documents, and there are existing apps like ReelDirector for video editing (Apple will certainly release an iMovie app for the iPad as well).
There aren’t any hardware details for LG’s Optimus tablet yet, but you can expect a screen around 10 inches, and enough power under the hood to run Android 3.0 (to be released later this year). LG expects to launch the tablet worldwide by the fourth quarter.
In other news, the company is revamping its smartphone line in September with the release of the Android-powered Optimus One. The phone won’t be a hardware powerhouse, but LG expects it to be a “gateway smartphone” for new users. Eventually, the company will release more powerful Android devices. LG has plans to use Nvidia’s dual-core CPU in the fourth quarter, and it’s also gearing up for 4G phones running LTE technology in 2011.
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