Google is developing a new kind of search capability that delivers the results instantly as you type the letters.

The new experiment was discovered by search engine optimization (SEO) consultant Rob Ousbey, who noticed the results being delivered instantly and then recorded a video to show it. Google confirmed to TechCrunch that the video is real. It will be interesting to see if the new capability is launched as a standard part of Google’s search engine. It could save us all time as we type familiar searches where we know that the instantly-delivered search result is most likely the one we want to click on.

You’ll notice in the video that the search results change as more letters are added and the terms of the search become different. But it may not be for everyone, as limited CPU power or bandwidth is likely to slow live updates down for searches of this kind.

Gabriel Stricker, a Google spokesman, told Techcrunch, “At any given time we are running between 50-200 search experiments. You can learn more on our blog.”



VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member