Beyond keeping track of your resume, LinkedIn will eventually offer the best rewards to people who keep their profiles updated. That’s one of the most valuable things about the company’s relationship with its users, according to Jeff Weiner, the professional networking site’s chief executive.

Speaking on stage with VentureBeat editor-in-chief Matt Marshall at the DEMO Fall 2010 conference co-produced by VentureBeat, Weiner said that his company has moved well beyond an online resume service. Connecting with users on a day-to-day basis is how the company got to more than 75 million users. Listen to more in the videos below.

DB2010Getting content noticed is a challenge for everyone making apps. We’ll cover the topic at DiscoveryBeat 2010. Startups and big companies alike should consider entering our Needle in the Haystack discovery business idea competition. Early bird discounts are available until September 22. Sponsors can contact us at sponsors@venturebeat.com. To buy tickets, click on this link.