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Facebook had a very Solomon-like dilemma with its social network. Should it cater to gamers, who account for a huge portion of the traffic and revenue for the company’s social network? Or should it protect non-gamers from being spammed by all of the game communications on its network?
Mark Zuckerberg, chief executive of Facebook, explained tonight in an event for game developers at the company’s headquarters in Palo Alto, Calif., that the company tried to balance competing concerns as it revised its platform to improve the game experience on its platform.
Among the things Facebook did was create a different experience for gamers and non-gamers. If you’re a gamer, the network will automatically put game applications where they are most visible and give you the full volume of game communications, such as messages from friends that they’ve got a new cow in FarmVille. If you’re not a gamer, Facebook will not surface the game apps or communications for you. In the spring, Facebook cracked down on game notifications, but it may have gone too far.
Check out the video below of Zuckerberg’s explanation for the changes. Also, please take our poll on whether Facebook did the right thing.
Three top investment pros open up about what it takes to get your video game funded.
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