We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!

Not that this comes as a huge surprise, but it looks like owners of Roku’s streaming video box may soon have access to content from Hulu, according to two of Hulu’s content partners who spoke to Dan Rayburn from Business of Video.

I contacted Roku regarding the story and received the following response: “We have no comment at this time. It’s reasonable to expect we’ll have something to say in the near future and I will definitely follow-up with you as soon as we do.” That’s certainly a bit more leading than a typical “no comment” response, which makes me think that we’ll hear an official statement soon.

If Hulu were to hit Roku devices, it likely wouldn’t be free. Instead, the company will probably roll out its $9.99-a-month Hulu Plus service — which is currently available on the iPhone, iPad, Playstation 3, and soon the Xbox 360. Hulu has traditionally fought off free methods of accessing its content on televisions through services like Boxee and PlayOn, so it makes sense for the company to go the premium route on Roku devices.

Roku just announced a new line of video streaming boxes that start at $59.99, and now even its cheapest model includes support for high-definition video.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.