Storify, which allows users to embed content from all avenues of the web like Twitter, Flickr and the like into a continuous story, launched its closed beta today at TechCrunch Disrupt in San Francisco.
The web-based software lets users integrate content from API-enabled sites like Twitter into a single thread where users can place pieces of content in the order that they choose. The “story” is hosted on their home site, Storify.com, but users can embed the code into other sites. Users simply type in a headline and drag content into the thread.
The product is geared toward both bloggers and the 140 million some-odd bloggers in the world that use social media as parts of their stories. Co-founder Burt Herman, who is a 12-year veteran journalist with the Associated Press, said the idea for Storify came up because there was no “real easy way to integrate social media into a story.”
Storify is also releasing a set of APIs to use its software-as-a-service model in mobile situations — the company demonstrated Storify as a slideshow on the iPad. Storify is also integrating into browsers with a bookmark-style add-on that slaps a “Storify this” button on the API-enabled media sources for Storify stories.
The San Francisco, Calif.-based company launched in December last year and has raised about $50,000 in funding so far.