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All of a sudden, the Apple TV seems a lot less appealing. Confirming our report from yesterday, Roku just announced that its video streaming set-top boxes will have access to Hulu Plus this fall.

Additionally, Hulu announced that it will be bringing Hulu Plus to Tivo Premiere digital video recorders.

The announcements are great news for all the companies involved, as well as consumers. Roku just recently announced a new line of set-top boxes, which start at $59.99 and support high-definition video across the board. The addition of the $9.99-a-month Hulu Plus service make Roku’s boxes even more compelling — especially when compared to the $99 Apple TV, which doesn’t have Hulu access yet. Hulu Plus may not be a huge draw for Tivo’s expensive Premiere boxes, but for existing customers it will certainly be welcome.

Hulu is clearly taking the Netflix approach by bringing Hulu Plus to as many devices as possible, but it remains to be seen if it will find the same amount of success. Hulu Plus offers users access to a deeper catalog of Hulu content, including entire seasons of popular shows like Glee and The Office. Hulu still offers new episodes of shows for free for a limited period, which may be all many users need.


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