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bing ie9As Microsoft brags about the upcoming version of its Internet Explorer Web browser, one talking point has been improvements to the company’s Bing search engine: Thanks to Internet Explorer 9’s support for the HTML5 format, Bing can do more to incorporate animation and rich media.

Yusuf Mehdi, senior vice president of online audience business at Microsoft, demonstrated how IE9 will improve Bing at the TechCrunch Disrupt conference in San Francisco today. In the video below, you can experience what it’s like to zoom into background images in Bing, scroll down a page of links, and run a video in the background of the main Bing page.

Mehdi said Microsoft is considering whether to bring these features to Bing on other Internet browsers too.

By the way, it looks like early response to a beta test version of IE9 has been very positive.

[youtube=http://www.youtube.com/watch?v=7OEWq7286OA&w=640&h=385]

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