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TubeMogul, a video analytics and advertising service, announced today that it closed a $10 million second round of funding. Foundation Capital led the round with participation from Trinity Ventures and Knight’s Bridge Capital Partners.

The startup provides analytics to both publishers and advertisers, and clients include Unilever, Procter & Gamble and Microsoft. TubeMogul plans to use the new funding to expand PlayTime, an advertising platform, and InPlay, a free video analytics service for both publishers and advertisers. PlayTime, which matches advertisers with their target audience, has generated more than 800 million views since it launched in March.

Based in Emeryville, Calif., TubeMogul was started in an entrepreneurship class by students at the UC Berkeley Haas School of Business in 2006. The company previously raised more than $5 million.


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