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A new report sponsored by the Internet Advertising Bureau paints a hopeful picture of the online ad landscape during the first six months of 2010. Ads earned a record $12.1 billion during that period, a new record and an 11.3 percent increase above revenues in the first six months of 2009.

Drilling down a little, the second quarter of 2010 (April, May, and June) also saw record revenue of $6.2 billion.

As the overall ad revenue grew, the breakdown between different ad formats remained mostly the same. Search advertising still dominated in the first half of 2010, accounting for 47 percent of revenue, followed by banner ads with 23 percent. Video ads still only make up a small piece of the pie (5 percent), but they’re growing fast, with revenue up 31 percent compared to last year. (A trend that video ad networks said they’ve been seeing for a while now.)

PriceWaterhouseCoopers conducted the report for the IAB. In the report press release, PWC’s David Silverman noted that 2010 was bound to look good compared to 2009, when advertising was just beginning to climb out of the hole it fell into following the 2008 crash. But he added, “With double digit growth in both search and display during the first six month of 2010, the long term prospects continue to be strong.”

internet ads q2

[top image via Flickr/Alejandrooo]


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