Blog plug-in Zemanta has raised $3 million in venture capital as it attempts to bring “semantic” blogging to the rest of the world, the company said Wednesday.
London-based Zemanta bills itself as “Your Blogging Assistant.” It lets bloggers fiddle with content that is more specific for their blog, suggests related content and pictures, and promotes posts on online platforms best suited for the blog’s theme.
The startup, which was founded in 2007 after winning $100,000 in seed money from well-known tech industry competition Seedcamp, said in a statement it now expects to achieve a profit without further infusions of capital. It was founded by Boštjan Špetič and Andraž Tori (pictured).
The company said in a blog post that it will use the money to further promote innovation within its program and advertising divisions as it turns away from promotion and more towards monetizing itself.
“Earlier this year we started experimenting with what we call ‘promoted recommendations,’” said Zemanta. “It really caught attention of large content publishers, so we will be investigating it further. We hate obtrusive banner ads and we know there are much better opportunities. We believe in ‘advertising as content.’”