The New York startup offers a way to get fashion feedback before making a purchase. For example, if you’re not sure whether a jacket is a good buy, you can try it on, take a photo, ask how it looks on how, then read comments from other Fashism users. Fashism says its site has more than 40,000 registered users on its site, while its iPhone application has been downloaded 50,000 times.
The company’s press release doesn’t disclose the size of the round, but The New York Times reports that it was around $1 million. Other investors include actress Demi Moore (Kutcher’s wife), Nina Garcia of Marie Claire magazine, Ron Conway’s SV Angel, High Line Venture Partners (Shana Fisher), NV Investments, Vast Ventures, and Rick Webb. Foursquare chief executive Dennis Crowley and designer Steven Alan are also investors.
Back in July, Jalak Jobanputra of the New York City Investment Fund wrote a guest column for VentureBeat arguing that the fashion industry is finally seeing some tech innovation. In the post, she highlighted Fashism, along with competitor Go Try It On.