Nokia today announced that it’s appointing marketing veteran Jerri DeVard as its new chief marketing officer and executive vice president.
DeVard has worked in marketing for over 25 years. She served as senior vice president of marketing for Verizon from 2003 to 2007 and then started her own firm in New York, the DeVard Marketing Group, where she served clients like Microsoft. That connection probably made her a desirable choice as CMO with Nokia’s new CEO Stephen Elop, who previously served as the head of Microsoft’s business division. DeVard also served as Chief Marketing Officer for Citigroup’s e-commerce business.
Her new role will take effect on January 1, 2011, and she will report to Niklas Savander, EVP and head of Nokia’s Markets unit. DeVard will spearhead Nokia’s new Marketing and Communications organization, which will bring together its marketing, brand management and communications efforts.
There’s honestly no mobile company I can think of right now that needs as much help with brand management in the US, so DeVard will certainly have her work cut out for her. While Nokia still sells more devices worldwide than any other company and is still very successful in Europe and emerging markets, its track record in the US has been abysmal for some time. For reasons why, just check out my review of the company’s latest flagship smartphone, the N8.
Photo via Ebony