NileGuide, a travel startup that describes itself as “travel agent, tour guide, and concierge wrapped into one,” has raised $3.5 million in new funding, according to a filing with the Securities and Exchange Commission.
When you look up a vacation spot on NileGuide, the San Francisco startup combines tips written by paid local experts with automatically-generated recommendations for restaurants, hotels, and more — based on your personal preferences. You can also print out a customized guide or make your plans using the NileGuide iPhone app.
I’ve emailed the company for comment and will update if I hear back. The filing doesn’t say who invested in the current round. The company has now raised a total of $13 million, and its past investors include Austin Ventures, Lehman Brothers Venture Partners, Draper Richards, and KPG Ventures.
Update: I just spoke to chief executive Josh Steinitz, who confirmed the funding and said the money came from NileGuide’s existing investors. He also said that my description of NileGuide is a bit outdated — the company is now super-focused on travel recommendations, with 100,000 experts “chomping at the bit” to answer questions through the Ask Locals feature and 130 local editors.
“There are a million travel guide sites out there,” Steinitz said. “We can bring local expertise in two forms, professional and community. We hit both and no one else does that.”