Join Transform 2021 this July 12-16. Register for the AI event of the year.


Mobile analytics firm Flurry raised $15 million in a third round of funding as it expands its reach.

The San Francisco company operates an analytics service that is used in thousands of iPhone and Android apps. It also runs AppCircle, a recommendation platform that helps game developers spread their games broadly by suggesting apps the user might like. The two services work well together, since the analytics tell Flurry what is on the user’s phone, and the recommendation engine makes suggestions based on what it knows about what’s on the user’s phone.

Flurry’s new round suggest things are going well for the company and for mobile apps on the iPhone and Android.

The round was led by Menlo Ventures with participation from existing investors Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures. Sonja Hoel Perkins, managing director at Menlo Ventures, will join Flurry’s board.

Flurry will use the money to expand the reach of its products and beef up sales and marketing. In November, Flurry measured 5 billion anonymous user sessions from over 100 million unique devices. To date, Flurry has raised more than $29 million. More than 35,000 companies use Flurry in 60,000 iPhone and Android apps. Flurry has 23 employees.

Rivals include Google AdMob, Tapjoy, Scoreloop and OpenFeint.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member