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3VR, a provider of video recording and search technology, announced today that it has raised $17 million in its fifth round of funding led by Menlo Ventures.
The company sells a number of video recorders that have scanning and recognition features built-in. Its products are mainly geared toward businesses looking to beef up their security. The software lets businesses review videos and use facial recognition and license plate recognition to track down criminals.
The software can also count the number of people in a frame and detect slight changes in movement. 3VR’s software is also open and allows for custom applications using its application programming interface (APIs).
3VR’s video recorders also sync up with a crime prevention network called CrimeDex. It’s a network of around 1,000 law enforcement agencies and other organizations that aggregates data about known and suspected criminals. 3VR recorder owners can immediately upload video to the CrimeDex network and essentially crowdsource the detective work. Outside of crime prevention, it could be useful for marketing purposes — like determining what kind of retail traffic a store is getting.
Kleiner Perkins Caufield & Byers and DAG Ventures also participated in this latest funding round, and former SUN Microsystems executive Aisling MacRunnels is joining 3VR as its chief marketing officer, 3VR announced today. The San Francisco, Calif.-based company has around 600 clients, but plans on using the funding to expand internationally.
3VR previously raised $42 million across four rounds of funding. Its last round, worth $12 million, closed just last year. The latest round brings its total funding up to $59 million. Its investors include Menlo Ventures, DAG Ventures, Kleiner Perkins Caufield & Byers, In-Q-Tel and VantagePoint Venture Partners.
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