Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Adknowledge said today it has raised $200 million in debt and private equity to pursue acquisitions. The company runs a big ad network and handles special ads known as offers.

Adknowledge plans to use the money to expand its ad network worldwide so that its advertisers can reach users in the mobile, video, content, and display markets. In other words, just about everyone that the internet reaches.

Kansas City, Mo.-based Adknowledge said it has doubled its revenue over the past 12 months through acquisitions and internal growth. The company said it is the largest privately owned internet ad network in the U.S., with more than 330 employees and $300 million in revenue.

JMI Equity, a private equity firm, led this latest investment, while Bank of America led the debt financing.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

Adknowledge operates a long-tail marketplace, www.bidsystem.com, for advertisers who are looking to syndicate their ads into different types of non-search markets. It can target either cost-per-click or cost-per-action models. That is, it can funnel advertisers into banner ads or into special offers, where a user can accept an offer such as watching a film clip instead of paying for an item. More than 10,000 advertisers use Adknowledge to target hard-to-reach segments such as casual games, email, social networks, display ads, mobile ads, and others.

“It’s easy to advertise with Google, Bing and Facebook, but much tougher to reach the rest of the Internet because it’s so fragmented,” said Adknowledge CEO Scott Lynn.

Adknowledge was founded in 2004 and has acquired firms such as Miva, Super Rewards and Hydra. It competes with companies such as Tapjoy in offers and others in ad networks.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member