Earlier today PostUp, a service that claims to aggregates the “world’s best tweeters” announced that it has acquired Twitter iPhone and Blackberry client UberTwitter. In that same announcement, the company changed its name to UberMedia, the company’s third name, as it originally called itself TweetUp.

Chief executive Bill Gross (pictured) mentions that the company is working to become the best “Twitter partner” for the ecosystem with the recent acquisition, but after buying another Twitter company Echofon earlier this month, it may be gobbling up applications in the attempt to offer a  robust and attractive communication package, which may be in direct competition to Twitter.

Currently, the company offers three Twitter applications, UberTwitter, Echofon and Twidroyd, each offering iPhone, Android and Blackberry users an easy way to manage their Twitter profiles.

UberMedia also offers several more tools, including ad product FollowMe, to help in building more followers, and UberChannels, a way to aggregate and filter Twitter content.

The Pasadena, California-based company was founded in 2010.


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