All the sessions from Transform 2021 are available on-demand now. Watch now.
Search behemoth Google is back on the prowl again, today snapping up microblogging Twitter recommendation service Fflick for around $10 million, the companies confirmed this morning, one being an unnamed source at Google.
An official Google spokeswoman refused to comment, saying, “We don’t comment on speculation, as you know.”
Fflick uses Twitter to show you what movies the people you follow are recommending as well as what movies they’ve commented on positively or negatively. It also lets you browse a pre-set list of top-ranked movies, helping you decide what movies you may want to rent or go see at a movie theater.
So far, neither company is commenting on whether Google will keep the service up and running or if it is primarily attracted to the “sentiment analysis” engine that spits out its recommendations.
Google may also be interested in acquiring the team’s talent. Fflick, launched in August 2010, is the work of four former Digg employees.
TechCrunch reports that the deal is expected to close later this week.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more