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Today’s announcements include one company that connects people for business and another that connects them for fun:

ReachForce grabs $4.6M to identify high quality business contacts: The software company has raised funding from MK Capital and GSA Venture Partners to generate leads for marketing and sales professionals. The developer of predictive analytics software, based in Austin, Texas, helps clients like Citrix Online and Research in Motion (RIM) improve customer acquisition.

Atzip gets $614K to introduce you to new people: The Menlo Park, Calif.-based startup has raised equity funding to introduce people to others in or near their zip code, according to a filing with the SEC. Co-founded by Jim Safka, former CEO of Match.com, the site asks users to fill out a profile and then lets them suggest social activities, like coffee or a cocktail, to other users. The site, still in beta, was founded in 2010 and is backed by Tugboat Ventures.

LibreDigital brings in $4M for e-publishing business: The aggregator of digital reading material has raised a new round of funding, peHUB reports. The Austin, Texas-based company is a preferred content aggregator for the Apple iBookstore and provides newspaper and magazine content for e-readers like the NOOKcolor.

Neuralitic Systems brings in $8M to analyze mobile subscribers: The Montreal, Canada-based company has raised a second round of funding led by Export Development Canada to help mobile operators maximize the return on investment of marketing spend. The company studies user data to help its clients attract new subscribers and retain old ones.


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