Elevate your enterprise data technology and strategy at Transform 2021.
The Hot or Not web site was an early web sensation when it debuted in 2000, letting you rate how attractive women or men were with a simple voting system. Now Avatar Reality, the maker of the Blue Mars virtual world, let’s iPhone users vote on how hot, or not, your avatar is.
This is an attempt to snare an audience for a sophisticated simulation experience by creating a lighthearted and entertaining lightweight app. That’s a common strategy for a lot of brands trying to make a living in the digital online world.
Avatars are virtual characters. In Blue Mars, you can create these 3D animated avatars with a great deal of realism. The Honolulu company is using the mobile iPhone app as a way to market its larger virtual world, which resembles the Second Life virtual world but has much more high-end 3D graphics.
With Blue Mars Mobile, you can use the same avatar in the iPhone app as the one you can create in virtual world.
Blue Mars launched its open beta in October, 2009 and began selling virtual land to third-party developers in January 2010. The company was founded in 2006 by Henk Rogers, who introduced Tetris to the world, and Kazuyuki Hashimoto, former chief technology officer of Squaresoft and former vice president at Electronic Arts.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties