Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Women now play games more than men, according to a report by mobile app analytics provider Flurry. At least that’s true in the realm of mobile and mobile social games, where the likes of Zynga’s FarmVille and Popcap’s Plants vs. Zombies are at the forefront.

More than half of all mobile and mobile social gamers — 53 percent, to be exact — are women, bucking the stereotype that gaming is typically a male-dominated form of entertainment, according to the report. Only 40 percent of “traditional” gamers are women, according to the report.

The report found that women social gamers were typically older than their male counterparts — as women outnumbered men in the 26 to 65 age range. Men barely outnumbered women in the 18 to 24 age range. Just about a third of all mobile and social gamers were also in that same age range — 18 to 24 — while about half of mobile and social gamers fell in the 26 to 44 age range.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

A majority of mobile and social gamers also appear to come from middle-class origins and make between $50,000 and $80,000 yearly, according to the report. Mobile and social gamers typically earn 50 percent more than the average American and are twice as likely to have a college bachelor’s degree. The majority of mobile and social gamers — about 65 percent — are white, as well.

Flurry detected more than 250 million devices running Apple’s iPhone operating system and Google’s Android mobile operating system, and detects around 750,000 new activations across both operating systems each day, according to the report. Flurry tracks around 26 million unique users that play social games for an average of about 25 minutes each day.

[Photo: popculturegeek.com]

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member