Gamification company GreenGoose will close a $500,000 funding round tomorrow after its popular presentation at the Launch Conference in San Francisco today. Its product demo attracted a series of angel investors, investor Bill Warner said on stage during the conference’s awards ceremony.
The company won the best overall startup award for Launch Pad companies at the conference — those are the startups that were offering demos in the pit outside of the presentation room at the Launch Conference. GreenGoose wasn’t scheduled to present, but judges liked the company so much that it was brought on stage.
Investors include Jason Calacanis, the Launch Conference host, and Warner. Late-stage venture capitalist Jay Levy and angel investor Shervin Pishevar committed $100,000 in funding to GreenGoose last night during a crazy on-stage fundraising event.
The company makes stickers that users put on things like drinking bottles, vitamin bottles and toothbrushes. They then register with GreenGoose online to start collecting points. Whenever someone takes a drink of water or brushes their teeth, the site awards points. There’s also an accelerometer that measures how long users exercise, and awards points for that. The batteries in the stickers last for around a year.
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