Today’s funding announcements include one company that brings real people into a virtual world and another that brings them into stores:
Funium raises $1.2M for Facebook game with real-life characters: The game developer has raised angel funding to develop its first Facebook game called Family Village, which allows users to build a virtual community based on their real family tree. Based in San Francisco, the startup plans to release the game in mid-2011 to help users discover facts about extended family members.
SnapRetail brings in $6M for digital marketing system: The Pittsburgh-based software company has raised a first round of funding led by Adams Capital Management, an investment firm also based in Pittsburgh. The company helps independent retailers reach customers through social media and digital marketing, helping to bring new customers into both online and brick and mortar stores.
ProspX grabs $8M for insurance software: The Austin-based software developer has raised a second round of funding led by Adams Capital Management to streamline commercial insurance sales. Co-founded by a veteran of the commercial insurance industry, the company was started in 2005 and connects agents, brokers and carrier partners online.
DynamicOps gets $11M for cloud automation software: The Burlington, Mass.-based company has raised a second round of funding led by Sierra Ventures with participation from Next World Capital. Founded by Credit Suisse in 2008, the company helps businesses deploy IT services through its private cloud automation software.