Currently, it’s unknown whether Facebook is rolling out this new feature to everyone or just testing it, but it may prove to be a good idea if it’s able to introduce more subscribers to the check-in feature. It could also give subscribers a way to share during events as well as measure attendance numbers.
Facebook Places was launched in August and allows subscribers to share where they are by checking into a physical location. Just a month later, an inside source claimed that just 30 million check-ins had occurred, which would account for just 6% of the total subscriber base.
Despite what might be low subscriber usage, a recent report from MerchantCircle claims that 32 percent of businesses are promoting their services through Facebook Places, while 12 percent plan to over the coming months. The growing number of businesses participating in Places, along with a relatively new deals feature to lure customers to businesses, may be what Facebook needs to compete in the space.
Facebook may be trying to find new ways to publicize Places as well as use the check-in button with well known features like Events.