Today’s funding announcements include offers and promotions for apparel, cocktails and virtual objects:
StylistPick brings in $8M for trendy fashion hints: The London-based e-commerce site has raised a first round of funding co-led by Accel Partners and Index Ventures to provide users with monthly fashion recommendations. Founded in 2010, the company first identifies a user’s style based on a survey, then sends an email each month with suggestions for shoes and purses. StylistPick, which gives users the option to purchase any item in the email for a flat rate of $65, previously raised a round of seed funding from Index Seed and angel investors.
Poggled grabs $5.6M to promote nightlife: The free nightlife website has raised a second round of funding led by Tom Grossi of New Enterprise Associates to offer drink deals and party packages for bars and nightclubs. Since launching in June 2010, the company, which previously raised funding from Groupon investor Lightbank, has focused on Chicago, though it plans to expand to additional cities soon.
GoldRun gets $1.1M for augmented reality service: The New York-based startup has raised angel funding for its augmented reality mobile app. The service, which launched in November, allows users to receive real-world rewards from brands for their interactions with virtual objects. In 2011, GoldRun plans to expand its offerings to gaming and user-generated content.
Oktogo.ru brings in $5M for online travel site: The Russian hotel booking site has raised a new round of funding led by Skype investor Mangrove Capital with participation from ABRT Venture Fund and Ventech VC, a French fund. Based in St. Petersburg, Russia, the company launched in 2010 and provides users with a hotels database of more than 2000 hotels.