Join Transform 2021 this July 12-16. Register for the AI event of the year.


Internet advertising has been gaining on newspaper advertising for a long time, and in 2010 the new media finally surpassed the old media.

The Internet Advertising Bureau reported that full-year 2010 internet ad revenues were $26 billion, up 15 percent from 2009. The report from IAB and PwC also said that internet ad revenue came roaring back from the recession and had a strong fourth quarter. While competition for ad dollars on the internet is fierce, web sites can take heart that their medium is back to strong growth.

Fourth quarter internet ad revenues were $7.4 billion, up 19 percent from a year ago.That helped the internet beat out newspapers, which reported revenue of $22.8 billion.

The ad revenues related to TV will still higher. Regular TV distribution ads generated $28.6 billion, while cable TV generated $22 billion in revenue and broadcast TV reported $17.6 billion.

But newspapers should take heart in the fact that new media have not killed off old media. Radio ads are still a $15 billion business.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member