Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch.

The deal continues a merger spree among the mobile ad networks, as noted in previous deals such as Google’s $750 million purchase of AdMob and Apple’s $275 million purchase of Quattro Wireless.

Greystripe raised $18.1 million in four rounds. TechCrunch said that Greystripe is on pace to generate $25 to $30 million in revenue this year and $6 million in gross profit.

eMarketer has predicted that U.S. mobile ad spending will break $1 billion this year, up 48 percent from 2010. Greystripe has not responded to a request for comment. Greystripe, headed by Michael Chang, is one of the biggest independent mobile ad networks. Others include Jumptap and xAD.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member