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Airbnb, a service that pairs travelers seeking a unique experience with locals willing to rent out their spaces for a fee, is the latest startup to grab the attention of Ashton Kutcher.

The actor has invested a significant amount of money into the San Francisco based startup and will join its team as a strategic advisor, according to the company’s official blog. Kutcher’s role will involve enhancing Airbnb’s community engagement and expanding the service internationally.

Airbnb users have booked over a million reservations from the more than 60,000 listings available across the US and Europe, reports the New York Times.

Airbnb is hardly the only startup Kutcher has invested in, however it is reported to be the largest investment he’s made to date.

Such a financial commitment on Kutcher’s behalf, while likely to pale in comparison to Airbnb’s total funding of $7.82 million, could spark new interest in the company and propel it to success.

In the last few years, Kutcher has been gaining attention as an intelligent investor in the tech startup world. He’s put money into many hot new startups such as ticket event service SeatGeek; proximity-based, buyer-powered market Zaarly; airfare pricing site Hipmunk; mobile development lap Milk; and many more.

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