MapMyFitnessFour-year-old startup MapMyFitness announced Wednesday that former Technorati CEO Richard Jalichandra would be taking the reigns as CEO. Austin-based MapMyFitness offers Web- and mobile-based fitness solutions and social networks dedicated to exercise.

Last month, Jalichandra was replaced as Technorati CEO by senior vice president and general manager Shani Higgins. Jalichandra still serves as a board adviser to Technorati Media and also advises for Weather Underground, MyYearbook, and Skimlinks. Before joining Technorati in 2007, Jalichandra was entrepreneur-in-residence at Battery Ventures.

“I’m very excited to join the MapMyFitness team,” Jalichandra said in a statement. “The company has already achieved so much, and I look forward to helping it continue to grow. MapMyFitness provides me a truly unique business opportunity that combines my lifelong passion for fitness with social media, online advertising and e-commerce.”

MapMyFitness closed a $5 million venture round from Austin Ventures in August 2010, according to TechCrunch. The company operates a series of mobile apps and websites including,,,, and more.