Google announced Wednesday that it has created website partnerships for its recently released +1 button and the ability to embed the button on pages across the web. Sites such as Rotten Tomatoes, The Huffington Post, Best Buy, and Nordstrom will now have a +1 button on pages so users can recommend products, news articles, and more to friends and family.
The +1 button was introduced in March and allows users to recommend content to their associates directly from Google search results and advertisements. Google has been rolling out the +1 button into English-language searches, but users who want the button added immediately to results can use Google’s experimental search site.
The +1 button is yet another way Google is looking to add social features to its large lineup of services. Yesterday at the D9 conference in Rancho Palos Verdes, Calif., Google executive chairman and former CEO Eric Schmidt said he had “screwed up” when it came to building a full-fledged social networking product. But he indicated that Google would bring more social features into its searches and other Google products. On top of this, new Google CEO Larry Page reportedly reorganized the company and tied bonuses to the success of social products.
What do you think of the +1 button? Will you use it to share recommendations with friends and associates?