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Pop singer Lady Gaga is apparently teaming up with Google Executive Chairman Eric Schmidt’s Tomorrow Ventures to invest upwards of $1 million in new startup company Backplane, reports the New York Times.
Backplane, founded by Lady Gaga’s business manager Troy Carter, mixes elements of technology and entertainment to provide an interactive platform centered around specific interests, like sports teams, actors or musicians. The company is said to be in talks to partner with the NFL and other musicians.
The idea for the startup came after Carter and Gaga met with Apple CEO Steve Jobs to discuss the ill-fated Ping service, which at that point had yet to launch. The pair expressed concerns over Ping’s lack of integration with other social services like Facebook and Twitter.
Carter, who has also invested in startups Bre.ad, Tiny Chat and Lumier, is in a good position to build a company of this nature due to his extensive relationships in the entertainment industry. He has previously worked with Sean Combs (P Diddy), the late Notorious B.I.G., and Will Smith and represents a slew of clients made popular through YouTube.
Gaga is said to have a 20 percent stake in the company, while Tomorrow Ventures leads the angel round. She’ll also be acting as an adviser and will incorporate elements from her music videos and tours into the site’s design. Having already worked with the likes of Zynga and Amazon, the singer/song writer is no stranger to integrating with the social web.
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