Today we’re revealing the third set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Bing Gordon, partner at Kleiner Perkins Caufield & Byers and the former chief creative officer at Electronic Arts; Daniel Terry, chief executive and co-founder of mobile game maker Pocket Gems; and Tim Chang, partner at Norwest Venture Partners.

This GamesBeat 2011 conference takes place July 12-13 at the Palace Hotel in San Francisco.

We’re delighted to have Zynga at the event because it has disrupted traditional game markets and found new audiences with its social games on Facebook, where it has more than 247 million monthly active users. But in mobile games, the market is wide open and the company needs a good strategy as it expands into mobile.

Bing Gordon will do a fireside chat at GamesBeat on July 12. A partner at Kleiner Perkins Caufield & Byers, Gordon has been the critical consigliere for sizzling startups Ngmoco and Zynga, which have already generated big scores for his venture-capital firm. Japan’s DeNA acquired Ngmoco for $403 million last year, and Zynga is poised to go public soon. We hope to hear some insights from him on the state of mobile and social game investments, as well as his thoughts on gamification and its broader impact on society. Gordon, who has spoken at several of our conferences, is the former chief creative officer at Electronic Arts, where he worked from 1982 to 2008. That first career made Gordon one of the most influential executives in the history of gaming, and it made him a shoe-in to be to get the game industry’s Lifetime Achievement award, where he read a poem about the Golden Age of Gaming. But as an investor, he is having even more impact. Gordon’s second career in games is just getting started.

Pocket Gems’ Daniel Terry will speak at GamesBeat as well. Terry is the co-founder of Pocket Gems and he’s the youthful new kid on the block who is helping to spearhead the growth of mobile gaming. He started the company while at Stanford University with his buddy Harlan Crystal. Their games such as Tap Farm and Tap Zoo have been major hits. Their multiple successes show that Pocket Gems isn’t just a one-hit wonder, helping the company raise funding from Sequoia Capital. Pocket Gems has had more than 30 million downloads to date, and in April, the company had more than 1.9 million downloads. Terry believes that focusing on mobile games is the ideal strategy in the coming golden age of mobile.

Tim Chang will join our panel on investing in mobile games at GamesBeat. Chang, a partner at Norwest Venture Partners, is one of the top venture capitalists following the social game market. He focuses on mobile, gaming, digital media, and also leads NVP’s practice in China and Asia-Pacific. His investments have led to more than $1.3 billion in merger and acquisition value. Among his investments in gaming are Ngmoco, Playdom, and Lumos Labs. You can catch Chang’s views on investing in games from our transcript of a recent SF Game Developers Workshop event.

Our previous announced speakers include Steve Perlman, chief executive of games-on-demand firm OnLive; Bart Decrem, head of mobile games at Disney and former chief executive of Tapulous; Trip Hawkins, chief executive of Digital Chocolate; Peter Relan, chairman of YouWeb and chief executive of CrowdStar; Si Shen, chief executive of PapayaMobile; David Ko, senior vice president for mobile at Zynga; and our keynote speaker, longtime game entrepreneur and founder of Atari, Nolan Bushnell.

Each year, GamesBeat follows a big trend. In 2009, we focused on how All The World’s a Game, with the explosion of games onto a global stage. Last year, GamesBeat@GDC focused on Disruption 2.0. This year, our theme is Mobile Games Level Up, and it focuses on the busy intersection of games and mobile technology. We’ll focus on everything from smartphone games to tablets and handhelds.

Console games dominated the news in the past, but the center of attention is rapidly shifting toward mobile as more and more users play games on the run. While there are hundreds of millions of gamers on Facebook, analysts believe the number could be much higher for mobile games. Our speakers are right at this intersection. GamesBeat 2011 targets an audience of CEOs, executives, entrepreneurs, investors, marketers and other key figures in the game business. Stay tuned for more speaker announcements.

We’ll be exploring the most disruptive game technologies and business models at our third annual GamesBeat 2011 conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the disruptive trends in the mobile games market. GamesBeat is co-located with our MobileBeat 2011 conference this year. To register, click on this link. Sponsors can message us at To pitch a startup at the Who’s Got Game contest at GamesBeat 2011, click here.