The design is a departure from all previous incarnations of Facebook’s homepage and borrows design elements found on Twitter and Gawker Media blogs.
The top navigation bar, sidebar, footer and ad spots are now stationary portions of the page. The only parts of the page that retain the scrolling movement ability are the news feed and the Happening Now feed that Facebook began testing last week. (See the screenshot embedded below for a visual example of the design changes.)
One big thing to note about the new design is its potential impact on advertising. Ad spots will have a greater impact and leave a longer impression since they now remain visible at all times. More effective advertising could translate into higher revenue for Facebook, which is why I think the new design will end up rolling out to everyone soon.
It’s been well over a year since major design changes were made to the site’s homepage. That could have something to do with the history of backlash from Facebook users whenever drastic changes are made. If Facebook decides to implement this new design, you can expect history to repeat itself.
Image via Inside Facebook