The line between photos and videos is blurred with a new iPhone app called GLMPS.

Photos snapped with GLMPS include a five second clip of the moment leading up to the snap. The videos (“picdeos?”) are added to your camera roll and uploaded to GLMPS.com where you can view and grab them for embeding.

Sharing on Facebook, Foursquare, Twitter and Tumblr is supported and encouraged. “Encouraged” to the point you can’t start using the app until you’ve signed in to Facebook or Twitter.

The product was launched today at the 2011 BlogHer conference in San Diego, a smart place for this app to demo. The conference is being attended by all three GLMPS founders: Nicholas Long, Paul Robinett and Esther Crawford. Crawford’s a marketer who consults for companies targeting women and moms online (she also happens to be a national spokesperson for Weight Watchers). Crawford says the mom demographic is the main GLMPS target.

“When we looked across social networks, people were mostly taking shots of pets and kids,” she says. “Studies show women are the early adopters of this type of app.”

Unless you’re a parent with squirmy kids or an extreme Harry Potter fan, this sort of effect isn’t going to blow you away. There are some examples of it done well, and then it can be pretty cool. Like a lizard wiggling in a hand.

We don’t have any lizards at VentureBeat, but we have some ladies. I just Twittered a GLMPS of my coworkers Meghan and Jolie busy at work, sitting on the couch we never actually use. This is an example of how the app would do better shooting a moving target (baby, dog etc.)

The app conjures images of music videos that pause with the beat when the dancers do something fancy, or those dramatic intros to movies, foreshadowing the moments before something awful happens to a character. It’s sort of the way your mind captures moments.

GLMPS is hardly alone in the picdeo scene. There’s robo.to, Keek, and (sorta) Viddy. They certainly have different business models, but the underlying concept is the same. GLMPS will not be trying to compete with other photo sharing services, according to the founders.

“We’re not going to replace Instagram,” says Robinett, who calls GLMPS a visual status update. “Because we have invented a new category. We’re not asking people for new behavior. They’re not editing and sharing is straight forward. When you want to capture a moment, there’s no other app.”

GLMPS is available now on the App Store to download and use for free.