SeatGeek aggregates sports, concert, and theater ticket listings from several different ticket vendors and arranges them on an interactive seating chart. The new partnership with Yahoo will allow the company to add links to SeatGeek’s service into athletic team’s schedule pages, sports news articles and all of its Rivals.com college sports pages.
This is a huge win for the two-year-old startup, since Yahoo’s web news properties have well over 50 million unique monthly visitors.
SeatGeek makes its profits from affiliate fees it collects from over 50 secondary ticket markets (Ticketmaster, TicketsNow and others). However, that fee — which is about 10 percent of the ticket purchase — will be split with Yahoo in some cases, according to the company. The average ticket price varies between $250 and $300.
SeatGeek faces competition from similar ticketing sites like FanSnap and TicketsBuy. Since its founding in 2009, the startup has had a total investment of over $2 million from PKS Capital, Founder Collective, Stage One Capital, Trisiras Group and angel investors Mark Wachen, Thomas Lehrman, Sunil Hirani, Allen Levinson, Arie Abecassis and Ashton Kutcher.