Elevate your enterprise data technology and strategy at Transform 2021.
Revenue performance management (RPM) software company Eloqua Limited Wednesday filed an initial public offering estimated at $100 million.
Eloqua’s RPM software solution is a software-as-a-service (SaaS) platform that provides its clients with analytics to help predict revenue performance by tracking a number of different marketing and communication platforms. The company’s clients include Adobe, Dow Jones, Fidelity, Polycom, and many others.
It fits into a larger category of marketing automation tools: Software and services aimed at helping companies manage marketing campaigns, do analysis to track the effect those campaigns have on revenue, and in general bring accountability to the marketing discipline.
The company said it plans to use proceeds from the IPO for general corporate purposes, future expansion and debt repayment, according to a filing with the U.S. Securities and Exchange Commission.
J.P. Morgan Securities and Deutsche Bank Securities will be the lead underwriters for the IPO, according to the filing. Eloqua said it plans to list its shares on the Nasdaq global market under the symbol ELOQ.
Founded in 1999, the Vienna, Virginia-based company has previously raised $35.8 million total funding from Bay Partners, Bessemer Venture Partners and JMI Equity.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more